Working with construction businesses for several years has shown that the methods for securing jobs online remain consistent, regardless of economic conditions. Online marketing techniques are effective, but they must be tailored to suit the specific needs of the market. Here are five ways painters can generate leads online:
Website Organic Leads with Proper SEO Setup
If you have a well-optimized website, you may dominate Google search results. However, if you’re new to SEO, it can be challenging to rank for highly competitive keywords like ‘Painters Auckland’ or ‘Painters Sydney.’ Instead, focus on long-tail keywords. SEO is often viewed as mysterious, with only experts understanding how to consistently achieve top rankings. At Prime Leads Agency, we employ Video Search Engine Optimization (VSEO) techniques to help your videos rank on the first page of Google, making your business more visible.
Paid Ads on Google
Painters typically spend around $3,000 per month on Google Ads to generate leads. When done correctly, this investment can result in 10-15 bookings or inquiries per week from local clients. If you’re not seeing these results, your strategy might need adjustment. Start by auditing your website to ensure it has a clear message and call to action. We can help review and manage your website and Google Ads to optimize lead generation.
Facebook Ads & Instagram Ads
Contrary to popular belief, Meta advertisements (Facebook and Instagram) are still effective. These platforms offer extensive reach and allow for detailed targeting of your ideal customer personas. The key is crafting compelling ads with strong calls to action. Partnering with the right agency ensures you’re using the latest ad techniques to reach your target audience effectively.
Social Media Organic Traffic
Many painters successfully use Instagram to showcase their work through photos and videos, building their brand authenticity. Regularly sharing your daily work can attract a following, especially among younger audiences. Authentic content doesn’t need to be professional; people enjoy seeing real-life examples of your work. We can assist in designing content that highlights your everyday activities, helping you connect with potential clients.
Bark Advertisement
Bark advertisements can be an additional avenue for generating leads, though they tend to be less effective than Google Ads. While Bark allows you to connect with potential clients actively seeking painting services, it often lacks the broad reach and targeting capabilities of Google. However, when combined with other strategies, Bark can still contribute to a well-rounded lead generation approach.
By leveraging these five methods, painters can effectively generate leads and grow their business. At Prime Leads Agency, we specialize in helping painting businesses implement these strategies to achieve consistent and sustainable growth.
For more information, visit our website or contact us directly to see how we can assist you in reaching your business goals.
www.primeleadsagency.com
Hi thanks for the informative article. I imagine these tactics can be applied to many different products and services. I’m really curious as to what Bark advertising is, I’ve never heard of it before and have no idea why it’s not effective. I await your explanation. do you recommended using a combination of these methods to achieve the best results?
Lyn
All these tactics are important, and none should be overlooked. However, the key is executing them correctly. Bark is a useful platform for hiring local professionals and works well, but it doesn’t surpass Google. The most crucial factor for businesses today is visibility on Google. To answer your last question, yes, the integration and combination of these strategies are essential for all businesses.